Troyan is a town in central Bulgaria.  It is located 160km from Sofia. The Troyan region is home to the cultural and historcal site of the Troyan Monastery. August 15 is the day of the Monastery's Patron Saint, when thousands of people from the country gather to celebrate and see a unique icon of Mary.
The town is famous for its traditional pottery, probably developed partly as a result of the qualities of the local clay soil. Pottery was a main source of income for the local craftsmen during the Bulgarian Renaissance age.
Also notable are the Nunki Complex and the St. Paraskeva Church, both built in the first half of the 19th century.
The production of premium quality plum brandy has become a part of the local culture. In connection with this the town holds the annual Festival of the Plum in the autumn. Plum brandy from Troyan has gained national and international acclaim at major showcases.
The Troyan region is home to 3 National Reserves: Kozia Stena, Steneto and Severen Jendem, part of the larger Central Balkan National Park. The reserves are rich in interesting rock formations, waterfalls and wild life. Most of the interesting attractions are tourist-accessible.