Sitia  is a port town in the far east of Crete, in the prefecture of Lasithi. It lies to the east of Agios Nikolaos and to the northeast of Ierapetra.
Sitia has so far been spared the blessings of mass tourism; even though there is a long and beautiful beach along the road leading to Vai and several places of historical interest, the town is visited by few tourists and has largely kept its genuine mediterranean flair.